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Bill Creech: The Five Pillars of TQM

Total Quality Management is today's most important management philosophy. In this landmark book, General (USAF ret) Bill Creech reveals what's wrong with the traditional American management style - and as its replacement prescribes a "Five Pillar" form of TQM that can provide businesses the decisive competitive edge they will need to survive and to prosper as globalization unfolds.

Drawing on his own successes and using examples from nineteen corporations worldwide, including GE, Boeing, Xerox, GM, and IBM, Creech cites both horror and success stories to illuminate how companies can best adapt to our changing times. He evaluates the ideas of the famous "process" gurus and dissects what's working and what's not within the quality management movement. Wide-ranging, full of practical examples of what and what not to do, The Five Pillars of TQM is a lively, timely, results-oriented bible on

The Five Pillars of TQM

TQM for those seeking a reliable route to business success in the fast-moving global market-place of the 90's and beyond.

Bill Creech

Wilbur L. "Bill'' Creech, a retired four-star general, died on 26 Aug. 2003. Cause of death was not released. He was 76.

Creech received a bachelor of science degree from the University of Maryland, and a master's in international relations at George Washington University. After he earned his wings in 1949, Creech was assigned with the 51st Fighter Wing at Naha, Okinawa. As a combat pilot in Korea and Vietnam, Creech flew 280 missions and was decorated 39 times, including 22 awards for bravery in combat.

Trained to fly more than 40 types of aircraft, Creech joined the U.S. Air Force Aerial Demonstration Team, also known as the Thunderbirds, in the 1950s and flew over 100 demonstrations in the U.S. and South America. He later earned the nickname, "Father of the Thunderbirds," for his work in rescuing the team from congressional budget cuts.

In 1968, Creech was sent to Vietnam to work as the deputy commander for operations of the 37th Tactical Fighter Wing at Phu Cat Air Base. He became commander of the Tactical Air Command at Langley Air Force Base in Virginia in the 1970s, where he oversaw the development of A-10s, F-15s, F-16s, the F-15E night fighter and the Stealth fighter. He received the rank of general in 1978.

After retiring from the service, Creech moved to Nevada, built a management advisory company, served as a consultant for General Electric, IBM and Johnson & Johnson, and published the book, "The Five Pillars of TQM: How to Make Total Quality Management Work for You."

"No single officer has had greater influence on the Air Force in recent times than Gen. Bill Creech. He transformed the way the Air Force conducts warfare," Gen. John P. Jumper, chief of staff of the Air Force, said.

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